How the Google Predicition API Can Help a Business Ratings and Reviews Service Like is a Cameroonian business reviews and ratings service on a mission to increase and improve visibility of local businesses online across search engines, social networks and mobile phones.

The Google Prediction API on the other hand is a machine learning cloud service that can be used to analyse data and predict future outcomes.

Looking at Wasamundi there are 2 ways I think the Prediction API can help:

  • Customer sentiment analysis
  • Spam detection
For a case like customer sentiment analysis you are interested in determining the mood of your customers about a particular business using machine learning. So you will send comments users make on the companies page to the Prediction API which then replies with the sentiment the comment carries. For example the following comments are indicated with their inferred sentiments (The training data CSV file will be of this format without the list item dots):
  • “happy”,”Ate the best fried ever at Mouth Power this afternoon”
  • “angry”,”I hate the shawarma at mile 80 park, too wet!”
  • “sad”,”I wish the waitress at Buea Cafe was not frowning all day”
  • “indifferent”,”Just had a some coffee at the Mid Town Coffee House”

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